The Naked Truth About Our Chocolate.

We’ve all been there: that awkward shuffle through airport security. Shoes off. Belt gone. Arms raised. Dignity hanging by a thread (along with your trousers).

In our latest commercial, we take that moment and peel it back even further. Enter our hero: a man with absolutely nothing to hide, proving that when it comes to transparency, UP-UP doesn’t hold back.

Because if we’re going to strip things down, let’s start with the chocolate industry.
Great chocolate. No downside.